Not Without Passion (or Caffeine)
It takes both passion and caffeine to own a small business. It’s different everyday, but some things stay the same; decisions are made, customers are nurtured and goals are met.
I'm Renee, a certified business analyst, marketing expert, board member for a local non-profit and yoga instructor in Coeur D'Alene, Idaho. My passion is for small business. I like to provide affordable and optimal solutions to everyday issues by working smarter and not harder.
Growing up, my parents owned a small masonry
company. They worked tirelessly to provide for
our family - dad in the field and mom on the books.
Without any formal education, their business
thrived, but their phone book ads did not cut it
in a receding economy.
Maybe it was the avenger in me
(or the wise investor); I earned my
Bachelor’s Degree in Strategic Communication
(advertising) at Washington State University and
became enamored with making data - informed
decisions and creating content for small business.
Data is excellent. I’ve worked in sales, marketing, management and customer service for more than a few small businesses. I've also been a DJ on local radio, an executive producer for television and a freelance graphic designer. In all of those roles, I leverage data.
In July, 2017, I received my MBA with an emphasis on data analytics. Since then, I have travelled a bit and worked a lot, but most of my time has been spent enjoying north Idaho. If you ask me why I live here, my answer will be much like coach Leach when asked ‘Why WSU?’.
Aside from hiking, fishing and spending
time with my community, I am dedicated
You can join my mailing list for free tips on
how to make data driven decisions, be
a good influence in your community
and run your business with purpose.
Renee M Valle
B.A. M.B.A., RYT 200hr
Certified Business analyst