Kindness: Good for Business
Are you practicing this profitable and benevolent strategy said to be as sweet and as good as honey?
It's no secret, kindness is good. Turns out, it's also good for business.
Studies show kindness creates long-term loyalty, motivates others and increases productivity. It builds trust - in your brand and in your integrity - and in today’s day and age, it’s absolutely necessary to reach the largest demographic in the marketplace, Millennials.
Step 1: Become a Positive Force
Step 2: Tell the Community
Step 3: Keep Going!
As a leader, you’re obliged to keep it real, express gratitude and be socially responsible. After all, we’re in the industry of reciprocity; we wouldn't want superficial, fake and ungrateful customers or employees.
There are plenty of ways to practice kindness in the workplace.
1. Follow up with customers. It will set you apart. Hand written notes, loyalty discounts and even remembering their names will create long- term loyal customers.
2. Compliment other businesses online! Write a review for a neighboring or complementary company. Highlight a charity you give to personally or as a business. Recommend a service or product that your audience might appreciate. It positions your brand as a responsible friend.
3. Donate your time to serving your community, host a space for tangible donations or offer your services to those in need. We're so close to the holidays and these neighborhoods are not without starving, abandoned and desperate people. How can you help?
Be an Inspiration
Over a third of small businesses are currently hiring. Young people choose their employers and decide where to spend their paychecks based on how inspired they are by the contributions and impact of the businesses in question. They have plenty of options for who to do business with - be set apart.
Charitable donations won’t cut it. We have to do something amazing!
It was so memorable and motivational they gained the attention of local media and inspired thousands to pay it forward. Can you set aside company time to pay it forward?
As leaders, kindness goes beyond service. It spans across everyday conversations, begs us to populate social media channels and invites us praise others. Kind words should cover your business and position your brand as worthy of trust and following.
More than a product or service, be an inspiration, a motivation and an integration of business and goodness.
B.A., M.B.A., RYT-200
Certified Business Analyst
Founder, Local Bee
P.s. People want to hear this type of good news! Share your story on social media and write a blog on your experience.
P.p.s. If you're looking to get media coverage for an event, let us know. We love to help people spread good news!